Sales & Marketing

Security Guard Company

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 2

Optimizing the website of your security guard company to generate leads is no big deal. What is, is figuring out the problem why the website that has been up for a while isn’t generating leads in the first place. There could be several reasons – an outdated website, missing landing pages, no call to action, and so many more. If you’re trying to figure out what those reasons are, here’s everything you need to know. Let’s dig deeper. Poor & [...]

Security Guard Company

Why Isn’t Your Security Guard Company Getting Leads From Your Website? – Part 1

So the website of your security guard company has been up for a while, but it doesn’t seem to be bringing in the leads you want. Especially when you have amazing security guard services to offer that are better than your competitors at a fair price. So what is the problem? To be honest, there could be several factors as a website is judged on a number of criteria. But don’t you worry, we’ve got it all covered for [...]

Security Guard Company

How To Enhance The Reputation Of Your Security Guard Company?

Irrespective of the size or scale of your security guard company, a good reputation is vital. The reason being, it isn’t just made of one aspect of your business but all of them. Therefore, it affects and influences not only one but all of them as it’s all interconnected. If you are wondering where do you begin to enhance the reputation of your security guard company, we have just the tips you & your company needs. Deliver On Your Promises [...]

Security Guard Companies

How Should Security Guard Companies Measure Brand Awareness?

Brand awareness is typically defined as the familiarity your target audience has with your security guard company’s brand. If your prospective clients have no idea that you exits, it will be pretty difficult for them to employ your security guard services. Which is why successful security guard companies ensure not only to focus on increasing their brand awareness but also measuring it. After all, it’s not enough to put in huge efforts and then not know if they are [...]

Private Security Companies

6 Reasons Why Businesses Contract Private Security Companies

Anybody whose business premises have been broken into or vandalized will be the first to tell you to contract private security companies. Everybody wants to work or get their services from a place that they know is safe. Business owners realize the importance of hiring top-notch security personnel to keep their premises, customers, and even employees safe. When a company is looking for a security guard company to hire, thy can either hire from outside (contract private security companies) or [...]

Social Media Platforms

Creating Brand Awareness For A Security Guard Company: Top 5 Social Media Platforms To Be On

Social media platforms are becoming the new search engines, where people are constantly looking for information they can rely on. You must have already figured that out, haven’t you? Well, the tough part is to decide which one social media platform your security guard company should rely on to increase your brand awareness. To be honest, why a single social media platform? Why not more than one? Every social media platform is unique and therefore have different things to offer [...]

Security Services Companies

Common Questions Clients Ask Before Hiring Security Service Companies

The process of hiring security guard services can be very sensitive for any organization or individual. As a result, the clients are generally very particular about the things they look for before they can hire security service companies. Guardso guard tour system offers security patrol solutions to such security service companies to help them sell their security guard services with confidence by improving their security guard services. Here are five of the most common questions that clients tend to ask [...]

customer-acquisition-strategies

Customer Acquisition Strategies A Security Services Company Can’t Do Without

Having powerful customer acquisition strategies are vital for any security services company. You’ve come to realize that, haven’t you? After all, without it, it’s not possible to grow a security services company in a meaningful way. But, what’s even tougher than that is figuring out which strategy is most sustainable. Which one will help bring through new customers with minimum efforts &  investment? Isn’t that what you’re wondering? So, let’s take a look at the customer acquisition strategies that’ll help [...]

B2B Marketing Strategies

Best B2B Marketing Strategies For Small Security Patrol Companies

Small security patrol companies do not need to break their bank balance to stand out in the security industry. All they need are creative, effective, and affordable ways to market their business and increase brand awareness. If you are a small security patrol company looking for such strategies, we’ve got the best B2B marketing strategies jotted down for you. Implementing these strategies will help you keep up with the competition and stay on top of your game. So, without much [...]

Marketing Strategy

Marketing Strategies For Private Guard Companies With Best ROI

Are you looking for the best marketing strategies with good ROI to jump start your private guard company? If yes, hold on tight because you are going to discover the best strategies private patrol companies use to thrive. Often due to lack of knowledge and awareness, potential private guard companies have to face numerous problems. Well, not after you’ve gone through this article curated just for you to sell security guard services with confidence. 1. Paid Advertising Google Analytics plays a major [...]

Private Security Patrol Client

Making A Sales Pitch To Private Security Patrol Client? Avoid These Mistakes

The security service industry is very competitive and crowded. Therefore, it is important to sell your services as flawlessly as possible. One little mistake could send your private security patrol client running. These errors are avoidable and will save you a great deal. Therefore, just for you here is a list of mistakes you can avoid and know how to overcome them: 1. Building A Defensive Wall When pitching to a private security patrol client, it is only obvious that they [...]

Security Guard Company

6 Secrets Of Branding Your Security Guard Company

A business is as good as its customer base. But the mere task of retaining the present clients and guiding the new ones to your security business can be an uphill battle for a lot of security guard companies. Among all the possible methods a private security company can employ to create a customer base, the most effective is branding your security guard company. Although it is a long-term process and many private patrol companies may feel dejected in the [...]