Digitizing your security guard business and taking it online was the best decision even taken to achieve your business goals, correct? But ever wondered, what follows it to keep on track to achieve greatness? Maintenance. A website needs regular maintenance, and that takes time and some serious effort. It is one of those factors that is going to make or break what you want to achieve. But, how often is that talked about? In order to help you ensure that your website looks good at all possible times and you do not commit classic website mistakes security guard companies make, here’s exactly what you need to avoid.
No Idea What Your Company Does
Security guard companies need a website that right away paints a clear picture of the security guard services they have to offer. If you can’t explain what you do and what sets you apart from your competitors, you are going to lose website visitors. A comprehensive about us page will help you achieve that and your visitors will be able to better understand what you have to offer.
Social Media Icons Are Missing
Security guard companies, sincere about connecting with their audience ensure they do not neglect the power of social media. It is one of the coolest tactics that enables them to build a solid audience and retain website visitors with ease. With it, you can also improve your site’s SEO and page ranking too. A few social media icons are all you need on your website to make it easy for your visitors to share your website.
Indulging In Intrusive Advertising Techniques
Videos on a website can be incredibly powerful if you do them right. Which is why this trend has been progressing rapidly, giving good ROI to its investors. Influential security guard companies are cashing on it to foster trust and ignite emotions. It is one of the greatest additions you can add to your promotion toolbox. However, make sure you do not startle your customers with the loud and intrusive sound of videos that burst out of nowhere. Let them surf the web peacefully.
Links That Do Not Function Anymore
All influential security guard companies utilize internal links. It’s what keeps their visitors on site. It’s also what without much effort helps their customers switch to another page to gain more insight and learn more about your security guard services, guard tour system, or related topics. Now imagine a customer clicking on one of those links to find it leads nowhere. Many visitors will simply give up and just leave the website with a lasting negative impression.
Website Site Takes Too Long To Load
Internet users aren’t accustomed to waiting for anything. For them, there isn’t anything more frustrating than a website that loads slowly. If you want them to stick around, you are going to have to put optimizing your website’s load performance at the top of your to-do-list – especially for mobile users. Page load time can be easily impacted by code, videos, images, and various other factors. Further to ensure your website works seamlessly, test your website from time to time.
No Contact Information Available
Does your contact us page include different ways to contact you or just a contact form? Though there’s nothing wrong with a contact form, a lot of potential clients visit the website to find the hours of operations, phone number, address, and other important information. These details without fail should be included on the website. It can really angry anyone looking for help and not able to find it easily on a dedicated page.
A Way Too Cluttered Website
Security guard companies need to understand the fact that too much clutter on a website can lead to a negative user experience. Overwhelming users with huge drop-down menus, headlines that don’t clearly explain the purpose of the page, usage of tons of technical jargon, etc. will only push them to not ever return. A clean and organized website on the contrary will make it easy for the visitors to find the information that they are looking for in easy-to-understand terms.
A Website That’s Rarely Updated
Buying security guard services on the internet, some of your potential clients will feel skeptical about it. Further finding a website that’s not regularly updated with fresh content and the latest information about the company, people are going to ignore it. Your website is a place where your potential clients will learn all about you and the ways you’re better than your competition. If you are going to give them the reasons to trust you, they are going to have the confidence to buy your services.
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